Philippe Varin, chief executive, called it a little less than two years as head of the PSA (Peugeot Société Anonyme, which also includes the Citroën), ruled that the group was too "Euro-centric. At that time, the group realized 34% of its sales outside of Europe and this figure rose to 39% in 2010. The goal is to reach 50% by 2015.
To achieve 50% of sales outside Europe, PSA relies heavily on China in July 2010, the group signed a second joint venture with Changan. With Dong-feng, his first partner, he decided to build a third factory Wuhan, which will be operational in 2012 and will produce 750,000 cars per year in 2015. → Either an annual production of 950,000 vehicles per year in China.
After Brazil, Russia and China, the automotive group PSA decides to head for India: "We had probably not appropriate vehicles for customers acknowledges the company after the failure attempting implementation in India in 1997.
" We made the decision to establish ourselves in the Indian market. We will do this with Peugeot "said M. Varin. The mark will start to produce a family sedan for the middle class. Production sites are under consideration: Andhra Pradesh (South India), Gujarat (west) and Tamil Nadu (south), where many manufacturers have already established a factory. In India, car registrations are expected to exceed 3.5 million in 2020.
Source: Le Monde 10/02/11
Remi 3rd
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